Renowned Ghanaian DJ and Turn Up Army leader Merqury Quaye has unveiled a fresh cultural campaign called “Fugu Friday”, designed to uplift and celebrate Ghana’s traditional heritage, with a specific focus on the northern smock also known as fugu or batakari.
The initiative was introduced during an appearance on Hitz FM’s “Usaywetin” show on Thursday the 6th of February2026, coming in response to a social media flare‑up. The debate was ignited after some Zambian commentators mocked Ghanaian President John Mahama’s traditional attire during his recent state visit to Zambia.
President Mahama had donned the Ghanaian smock upon arrival at Kenneth Kaunda International Airport, where he was welcomed with cultural displays by Zambian President Hakainde Hichilema and his wife. But online images of the outfit triggered ridicule from some users who wrongly labelled it a “blouse.”
The backlash from Ghanaians on social media highlighted a need to educate both locals and internationals about the significance of Ghana’s traditional garments. Many defended the smock’s unique heritage and cultural identity.
Fugu Friday aims to make wearing the northern smock a regular and proud expression of Ghanaian culture especially on Fridays so that the garment is embraced not just for special occasions but as a symbol of national pride and identity.
What started as an online fashion controversy has now grown into a broader conversation about cultural pride, prompting Ghanaians to share insights on the history and symbolism of the fugu, particularly its roots in northern Ghanaian communities.