Founder and creative lead of Kwadwo Sheldon Studios, Bernard Kwadwo Amoafo, emphasized the importance of consistency for influencers during his speech at the Great Hall, KNUST. Speaking on online branding as part of KNUST’s E-Learning Week, Amoafo, known widely as Kwadwo Sheldon, highlighted that carving a niche identity, planning content for a targeted audience, and maintaining consistency are key to achieving a successful online brand.
“Being known for something through consistent effort can significantly shape people’s perceptions and narratives about you, giving you a voice of authority,” he stated. Sheldon provided insights on content creation and distribution strategies, including creating a content calendar, tracking audience sentiment, utilizing various social media platforms, and leveraging AI technologies.
The E-Learning Week, organized by the KNUST E-Learning Centre, commenced on Monday, July 8th, under the theme “Fostering Excellence in E-Learning Across Diverse Disciplines: Progress, Challenges, and Prospects.” Another notable session featured Dr. Emmanuel Adeniyi, who spoke on leveraging scholarship opportunities.
He discussed various scholarships offered by the Association of Commonwealth Universities, such as the Commonwealth Scholarships and Queen Elizabeth Commonwealth Scholarships. Dr. Adeniyi stressed the importance of a global mindset, identifying relevant industries, and curating compelling stories to attract global opportunities.
The event continues to offer a range of activities designed to enhance digital marketing and online branding skills among participants.