On Thursday, December 14, the Creative Arts Agency, in collaboration with several musicians, officially launched the #PlayGhana initiative.
The primary objective of this initiative is to bolster the promotion of Ghanaian music throughout the country consistently, all year round. The timing is strategic, aiming to kick off before the Christmas ‘detty December’ festivities, during which there is a surge in the presence of diasporans spending their holidays in Ghana.
During the press conference to launch the initiative, Samini emphasised the importance of giving Ghanaian music a prominent position, highlighting that the prevalent dominance of foreign music over local songs has significantly impeded the growth of the industry.